We're on TV!!
And what's even better, is we are on TV because of our commitment to diversity and inclusion!
Earlier this year, we were incredibly proud to win STV's Inclusion Fund, which recognises Scottish businesses who are championing diversity and inclusion in their marketing and company ethos. This award allows us to advertise our awesome underwear on TV across central Scotland this July.
This is HUGE for our small business as we constantly work to improve in these areas from staff training on anti-racism and diversity, to ensuring all our awesome customers are represented in our marketing. It's something we are massively passionate about, and it is core to Molke's values.
For me personally, it is also a huge milestone. I never thought I’d see the day where people that looked like ME were modelling underwear on TV. Or that I’d be one of them in my 40s!
It’s about time there was more representation in media, more acceptance and diversity. Things are slowly changing which gives me so much hope for future generations. Someone seeing a person who looks like them in media or advertising, can do so much for self-esteem, acceptance and mental health. We will never stop pushing for this!
I filmed the ad on TV last night - I was holding my breath so I didn't shake the phone or whoop all the way through! In truth I was beyond excited and sent it to everyone straight after. Including my Mum who you will see is also in the ad!
I cannot believe how far we have come - thank you to everyone for supporting us along the way and I am looking forward to seeing what comes next!
If you would like to take a look at our ad, you can see it here.